Winback is a Shopify web application that gives users intuitive access to powerful SMS marketing tools.
When we started on the project Winback was steadily growing organically due to impressive reviews and demonstrated ROI from usage across a host of small ecommerce websites. However they were held back by a non-existent online presence outside of Shopify, and UX issues with routeless new features.
We were brought on to help reposition the brand and improve their user journey. We started by rebranding the app, building some landing pages, then a website, and a variety of marketing media to kick start some advertising. All of these benefited from a custom Hubspot integration, and intentional analytics strategy enabled with GTM. While growing the product we worked with the founders to position Winback for a raise and eventual exit.
January 2022 Update: Winback was aquired by Wishpond. Read coverage here.