Freespoke

Freespoke is a news centric search engine which creates & delivers search results with rich data, breaking stories, and concise analysis on content bias & source. We worked together to standardize their UI, improve their product UX, test new features, and create new design system support for a massively expanding pool of rich data.

Following the website's success we built a quicker and more robust web application, and then a cross platform mobile app released on mobile and tablet.

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Beaming Health

Beaming Health is a San Francisco based healthtech startup founded to improve care and access to care for parents with special needs children.

We partnered to build the Beaming Health brand and create a one-of-a-kind custom healthcare provider database with clinic wait list data and standardized care nomenclature. Beaming then used this database to build a novel provider indexing tool which allows parents to find services, pricing, and waitlist information for special needs care and education.

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The Empire State Building

At Lorelli Associates my team put together the agency's pitch to become The Empire State Building's marketing partner through, and beyond their 2015 — 2019 Observatory redevelopment. The eventual success of this project set the groundwork for several years of advertising material which is still in use today.

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Winback.chat

Winback is a SaaS web app that provides Shopify users turnkey access to SMS marketing. We worked with the Winback team to design and develop the brand, marketing website and media.
Following the website's success, we redesigned the UI/X on Winback's web app dashboards and broader gamification loops.

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Stonehenge NYC

Stonehenge NYC is a vertically integrated, private real estate company. We worked together on a complete rebuild of their web platform and a repositioning of their brand in the luxury rentals market.

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SL Green Realty

In NYC SL Green needs no introduction. From 2016 to 2022 with Lorelli Associates, I have had the privilege of working with SLG's marketing teams to modernize and enrich the media and message for Manhattan's largest commercial real estate portfolio.

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Design, CRM, Web Dev

Brand Riot

Brand Riot is a remote graphic design solution providing illustrations and illustrators at scale to businesses wanting to focus on their primary service. We built the Brand Riot website and created their lead generation and lead qualifying mechanisms alongside a suite of other in-use marketing assets.

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Modern Angles

Modern Angles created a real-estate photography marketplace that pairs photographers looking for work with fast moving real estate organizations.

We provided full-service design support and worked with an internal development team to take Modern Angles from an idea to a profitable SaaS product. We created their brand, website, marketing materials in the first few months and launched their full web and mobile applications over the next 10 months. Less than one year since launching, Modern Angles had booked their 4000^th customer.

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Brax.io

I partnered with the Brax team to help realize the vision for, and ultimately build their new marketing website. We used Hubspot's powerful custom templating tools to utilize content creation workflows and build marketing products which fully integrate with Hubspot's CRM capabilities.

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Web Design, Web Dev, UI/X

WinField United

WinField United was preparing to launch a series of seed, adjuvants, and other outdoor turf products that needed to be named and positioned in the broader high-end landscaping market. ODW worked with their turf and seed product manager to come up with a system of names for 50+ seed variants and treatments that reflect WinField United's scientific approach while maintaining a sense of accessibility.

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