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Brax.io
Marketing data analytics built for sales funnels
Brax.io is a SaaS service that adds legibility to native advertising performance and provides tools to scale performers and amend ineffective media.
After a change in ownership, we partnered with the Brax team to help re-invent their online presence. This included revitalizing the flows and operations of their CRM (Hubspot) and managing a re-brand of their massive library of content. Additionally we re-built the Brax website and supporting marketing assets.
We ran tests through a variety of analytic tools, turnkey user-support solutions, chat bots, and similar integrations. Once product market-fit was compelling we pivoted to an exit stratgey which took about 18 months to culminate.
August 2021 Update: Brax was acquired by Wishpond. Crunchbase coverage here.
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