Brax.io is a SaaS service that adds legibility to native advertising performance and provides tools to scale performers and amend ineffective media.
After a change in ownership, I partnered with the Brax team to help re-invent their online presence. This included revitalizing the flows and operations of their CRM (Hubspot) and figuring a way to re-brand a massive library of content. Additionally we re-built the Brax website and supporting marketing assets.
I led the development of the new site, taking full advantage of Hubspot's custom template capabilities and managing the production of new visual assets. We ran tests through a variety of analytic tools, turnkey user-support solutions, chat bots, and similar integrations. Once product market-fit was compelling we pivoted to an exit stratgey which took about 18 months to culminate.
August 2021 Update: Brax was aquired by Wishpond. Crunchbase coverage here.
This page has a lot of images and may take a second to load.