Brax.io

2018 — 2019

Website, SEO, CRM Development

Brax.io is a SaaS service that adds legibility to native advertising performance and provides tools to scale performers and amend ineffective media.

After a change in ownership, I partnered with the Brax team to help re-invent their online presence. This included revitalizing the flows and operations of their CRM (Hubspot) and figuring a way to re-brand a massive library of content. Additionally we re-built the Brax website and supporting marketing assets.

I led the development of the new site, taking full advantage of Hubspot's custom template capabilities and managing the production of new visual assets. We ran tests through a variety of analytic tools, turnkey user-support solutions, chat bots, and similar integrations. Once product market-fit was compelling we pivoted to an exit stratgey which took about 18 months to culminate.

August 2021 Update: Brax was aquired by Wishpond. Crunchbase coverage here.

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Brax has a variety of marketing automation workflows we created in 2018 that are still in use.

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Case Study

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This work represents only a nominal portion of this project. If there is something you want to know, or you feel is missing, feel free to reach out below.

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Brax.io

Brax has a variety of marketing automation workflows we created in 2018 that are still in use.

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Case Study

It's time to delight your users.