Marketing data analytics built for sales funnels

Brax.io is a SaaS service that adds legibility to native advertising performance and provides tools to scale performers and amend ineffective media.

After a change in ownership, we partnered with the Brax team to help re-invent their online presence. This included revitalizing the flows and operations of their CRM (Hubspot) and managing a re-brand of their massive library of content. Additionally we re-built the Brax website and supporting marketing assets.

We ran tests through a variety of analytic tools, turnkey user-support solutions, chat bots, and similar integrations. Once product market-fit was compelling we pivoted to an exit strategy which took about 18 months to culminate.

• ‍August 2021:
• Brax was acquired by Wishpond. Crunchbase coverage here.