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Brax.io

2018 — 2019
Website, SEO, CRM Development

Brax.io is a SaaS service that adds legibility to native advertising performance and provides tools to scale performers and amend ineffective media.

After a change in ownership, I partnered with the Brax team to help re-invent their online presence. This included revitalizing the flows and operations of their CRM (Hubspot) and figuring a way to re-brand a massive library of content. Additionally we re-built the Brax website and supporting marketing assets.

I led the development of the new site, taking full advantage of Hubspot's custom template capabilities and managing the production of new visual assets. We ran tests through a variety of analytic tools, turnkey user-support solutions, chat bots, and similar integrations. Once product market-fit was compelling we pivoted to an exit stratgey which took about 18 months to culminate.

August 2021 Update: Brax was aquired by Wishpond. Crunchbase coverage here.

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Brax has a variety of marketing automation workflows we created in 2018 that are still in use.

Website

Social Content

Website

Website Assets

Case Study

Case Studies

Automation Flow

Automation Flow

This work represents only a nominal portion of this project. If there is something you want to know, or you feel is missing, feel free to reach out below.

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